Targeted marketing campaigns
Distributing a marketing campaign to reach a large audience poses challenges in terms of image consistency, compliance with guidelines and relevance of messages. For maximum efficiency, it is necessary to be able to target messages by audience while ensuring overall consistency.
Do you have a marketing campaign to launch?
Do you have a diverse audience (language, culture, country, etc.)?
Do you want to involve your regional contacts by allowing them to personalize campaigns?
Then we have the product for you!
At Inovae, we understand the complexity of managing successful, targeted campaigns and have developed a tool that makes it easy for companies to personalise their campaigns by ensuring brand consistency and effectively delivering the right message to the right audience.
The advantages of our targeted campaigns solution:
Ease
Integration is very fast and the interface has been designed so that it can be easily learned without any technical skills. Your contacts can quickly create their own material.
Targeting
Respecting local languages, culture and needs, this solution allows you to tailor your speeches and create more impactful campaigns.
Personalisation
Full adaptability to your visual identity and campaign. You decide and get the level you need. Everything is possible.
Control
The purpose of the tool is to give freedom while ensuring seamless compliance of the brand and your identity. We define together all the key elements that will be blocked and not editable.
Commitment
By involving your contacts and giving them the possibility of creating their own campaign, you strengthen their involvement.
Optimisation
Create a campaign in record time and simplify your process while ensuring consistency in your messages.
How does it work?
Configuration of the key elements of the campaign
Together, we integrate your campaign and define all the key elements of your visual identity that will be blocked and not editable. For example, colours, the use of your logo and other graphical elements or even essential information.
Define the customisable part
You decide what languages you need and the freedom you want to grant to your regional contacts. They will be able to customize many elements such as the message (a slogan list can be configured or can be entered freely), the image or the integration of a logo.
Choice of formats
Depending on the intended use, we define the campaign's export formats. For example, materials for printing and banners for major social networks. The files are downloadable at the click of a button!
