Natural referencing (Search Engine Optimisation) consists of increasing the visibility and improving the positioning of a site on the page of so-called “natural” results (organic, unpaid) by implementing the best techniques for understanding engine algorithms of research.
The three pillars of natural referencing are the creation of quality content, the construction of a good online network (link building) and technical optimisation of the website
Boost your conversions
Our digital marketers perfect your site so that you rank well on the keywords important to your business. We determine and analyse the keywords suitable for your activity and we study their relevance and your competition’s use of them, with the aim of ensuring a high volume of visits, but above all of quality.
Content is king
Google knows that what ultimately matters is your content. It must be of high quality, original and accessible. Showing the right content to the right audience is essential for allowing Google bots to improve your visibility. You can count on Inovae to guide you and develop a coherent and impactful content strategy. We offer training to help your web publishers understand and integrate the rules of SEO writing.
Search Engine Advertising
If you have a specific campaign or want to hit hard, we can set up a paid search engine advertising (SEA) strategy. We will offer you adapted advertising actions to generate traffic on your site and conversions. We work with measurable data and key performance indicators. Everything is adjusted so that the set budget maximises your return on investment.
We offer long-term support
Google is evolving, your competitors are moving, your needs will change and your visibility is never fully acquired. We therefore offer SEO strategies with regular reporting to analyse the main data:
- where are your competitors?
- new trends in keywords
- traffic analysis to understand what your users really want
- the effectiveness of call-to-action
- the need to boost natural referencing with a few targeted operations