Create a personalised poster for a customised message

Interactive application
Bannière du World Cancer Day
World Cancer Day

The event, which takes place on February 4 each year, is the global uniting initiative led by the Union for International Cancer Control (UICC).

Created in 2000, World Cancer Day has grown into a positive movement for everyone, everywhere to unite under one voice to face one of our greatest challenges in history.

Each year, hundreds of activities and events take place around the world, gathering communities, organisations and individuals in schools, businesses, hospitals, marketplaces, parks, community halls, places of worship - in the streets and online - acting as a powerful reminder that we all have a role to play in reducing the global impact of cancer.

The year 2020 marked an important milestone as World Cancer Day celebrated its 20th anniversary!

The goal of the project was to create a simple and fun interactive application to engage the community around the event and turn members into campaign ambassadors.

World Cancer Day key figures

1000.activities and events
113.countries
65.committed governments
617447.unique website visitors
700000.publications shared on social networks
127000.campaign material uploaded

The challenges

Design a tool that can meet the needs of a very diverse target

World Cancer Day is aimed at a very wide audience: cancer survivor, colleague, caregiver, friend, leader, healthcare professional, teacher or student ... everyone has the power to take action for a world free from cancer. The aim of the event is to give everyone the opportunity to make a personal commitment.

 

Solutions and technologies

A platform to give voice to its community

We have created a platform dedicated to the event, integrated directly on the site which allows everyone, with a few clicks, to create a personalised poster in order to be able to distribute a tailor-made message while respecting the image and codes of the event. 

The key elements of the campaign

The tool was created for the event to be able to block all key elements (colors, logo and other visuals) and ensure that each poster is in line with the identity of World Cancer Day.

Definition of the customisable part

Elements have to been predefined in accordance with the needs of the campaign:

  • language - the event is aimed at an international audience, the tool is available in 4 languages (French, English, Spanish and Portuguese)
  • logo - associations or companies can add their logo
  • image - it is possible to choose a poster without an image, or to import its visual
  • message - a slogan list has been configured but it is also possible to fully customise your message

Choice of formats

Two formats have been predefined for the campaign export:

  • a poster format for printing
  • a banner format for the main social networks

The files are downloadable in 1 click!

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