Create an immersive user experience in a creative universe.
Immerse users in a creative universe
For an immersive experience
Since 1978, the Ateliers Olivier Vaucher have embellished elements of watches and jewelry by infusing them with an authentic artistic dimension. Located in the heart of Geneva, they have developed a method where the traditional gesture blends with modern technology to invent new shapes and original renderings.
Mastering more than 17 artisan craft, the Ateliers Olivier Vaucher have learned to make people dream at first sight.
The objective was to succeed in transporting users to this magical world and making them discover a whole range of artisanal and technological know-how through a site with a strong visual impact.
Over time, the brand have extended their mastery of the historic professions of watchmaking and jewelry, so much so that the company today offers the broadest range of skills united under one roof.
It was essential to succeed in bringing to life, at the heart of the site as well as at the heart of the workshops, the 5 skills that come together to give life to exceptional pieces. Thanks to a structured and easy navigation, visitors can discover the 5 universes of the workshop:
- Engraving art
- Color art
- Design and creation
- Stones and mother-of-pearl
Another important challenge was to combine a strong visual and emotional site with a solution that offers full content editing capacity.
Solutions and technologies
Visual creation and image work
In order to illustrate the exceptional know-how of Ateliers Olivier Vaucher, a professional photo shoot was required. The talented Henri-Frédéric Rochat, a photographer quick to capture detail, captured the moment of the perfect gesture.
Flexibility and ergonomics
A flexible design that allows the creation of unique and tailor-made pages. Great graphic and ergonomic consistency that allows intuitive navigation.
A thoughtful interface
Respect the visual strength and the intrinsic creativity of the pieces for a sober and elegant charter.
A palette full of contrasts
Favor dark backgrounds to give the images some sparkle. Bring the blue with light touches to highlight the content.
A carefully selected typography
A real bridge between traditional and contemporary, the typographies are optimised for comfortable reading of content in desktop and mobile versions.
Because consultation on mobile is essential, the site has been entirely designed responsive for an optimal experience on all screen sizes. The user thus has access to all content with a presentation adapted to his browsing habits.
Drupal's strength at the service of publishers
With great expertise in the field, Inovae has been able to make the most of Drupal's functionalities without making compromises in terms of design and ergonomics.
Publication facilitée grâce à un accès clair et rapide aux fonctions d’édition, et ce pour chaque élément.
Le module Paragraphs est utilisé à son plein potentiel dans ce design organisé en strates, apportant beaucoup de souplesse à l'éditeur. Celui-ci est libre de choisir avec la mise en page des éléments servant au mieux les textes et les images.
Drupal est l’un des CMS les plus adaptable sur le marché. Il bénéficie d’une communauté particulièrement active, lui assurant un développement constant et d'une grande qualité. Le recours à une solution Open Source comme Drupal garantie la flexibilité du produit et le contrôle des coûts futurs.