Promote a unique event by stimulating participation

Event website
World Cancer Day

Created in 2000, World Cancer Day has grown into a positive movement for everyone, everywhere to unite under one voice to face one of our greatest challenges in history.

Each year, hundreds of activities and events take place around the world, gathering communities, organisations and individuals in schools, businesses, hospitals, marketplaces, parks, community halls, places of worship - in the streets and online - acting as a powerful reminder that we all have a role to play in reducing the global impact of cancer.

The year 2020 marked an important milestone as World Cancer Day celebrated its 20th anniversary!

The aim of the site was to unite the community around this day, before but also after the event.

World Cancer Day key figures

1000.activities and events
65.committed governments
617447.unique website visitors
700000.publications shared on social networks
127000.campaign material uploaded

The challenges

Create a lively and engaging site, bringing together all the information

The objectives of this site are articulated around the following challenges:

  • Reach effectively the various audiences, very varied (organisations, individuals, survivors, caregivers, accompanying persons, etc.)
  • Communicate with the public, bond and interact with the participants
  • Encourage the participation of all and the creation of activities
  • Provide everyone with complete and relevant campaign material, to download and customise
  • Integrate the campaign with social networks to maximise its reach
  • Create a simple and efficient administration platform


Solutions and technologies

Features focused on sharing and engagement

Highlighting the campaign

A page dedicated to the presentation of the campaign ‘I Am and I Will’, planned over 3 years, with videos to explain the concept and create a lasting impact.


Resource structuring

Many resources are available to enable everyone to learn about the event, but also to discover all the knowledge on the Cancer subject. A page has been created to highlight this content so each visitor can easily find the resource that will be useful to him. Each document has been classified in a category (toolkits, posters, factsheets, guides, infographics, social media, logos, etc.).

An original page to stimulate engagement

The primary objective of World Cancer Day is to involve as many people in the world as possible to have the maximum impact. But for a visitor, it is sometimes difficult to imagine how to get involved and associate with the event. The 'Take action' page presents many examples of actions in a very concrete way and according to the time that each one can grant.


A map of activities

At each edition of the event, around 1000 activities are organised around the world, in more than 100 countries. Creating a map of all the events allows everyone to create their own activity, but also to be able to find other interested people locally.

Engage the community via social networks

We focused on social components with the following features:

  • social media visualisation modules
  • wall with the best tweet photos
  • features to promote engagement, including a ready-to-send tweet component
  • 'Stories' page which allows everyone to share their story

A customisable viral campaign

We have developed a simple and fun interactive tool, the objective of which is to transform your community into an ambassador. This solution, integrated into the website, enables each participant can take ownership of the campaign by customising a poster (texts and photos) and share it on social networks. The goal is to gain visibility, increase traffic to your site and establish brand authority.

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